TSS #16: Sell AR as a servic to eyeware brands

Hello 👋 – Swapratim here.

Happy Saturday to 373 motivated XR enthusiasts.

If you are starting a side business, trying to sell WebAR as a service, it is very important to focus on a strong business plan.

If you're trying to sell to everyone, your customer will be no one. The more precise you are pivoting down a specific niche to find your ideal customer, the better the chances of getting more customers. Does this sound like a riddle? Well, yes but it's true. 

So how to find your ideal customer and create a business plan to pitch to that one person only. Trust me, the more peronalized your message will be, the better you have a chance to win the customer.

In today's newsletter, I'll describe how to create a business case using WebAR as a service to pitch to a target domain. This domain has immense potential to grow. So if you can land one or two customers in this area, you can definitely relax for some time.

Today's issue will take about 2.5 minutes to read. 

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 The Current Problem in Global Eyeware Market

I was 10 when I got my first glasses due to myopia. This wasn't how I imagined my future self but it changed me. Soon I realized that different glasses frames can change your appearance and it was cool. Since then I prefer to try on various glasses often. To be honest, I even prefer buying stylized eyeglasses frames over watches.

But trying-on different frames is always a time consuming process. You need to go to eye-apparel stores only to try the available models which are available there. This is definitely a problem.

Apparently 4 Billion people worlwide use glasses, according to The Vision Council of America. Choosing your favorite eyeglasses frames is not so uncommon problem at all.

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How to Create a Solution using Web Augmented Reality
 

Virtual try-on of eyeware can solve a long dwelling global problem. Eye tracking WebAR is a great solution for online customers who want to try-on several eyeglasses or shades without a need to rush to the brick & mortar store.

1. Contact the online eyeware brands with live demo of eye tracking examples to land your ideal client.

2. Show them the value propositions. WebAR experience can increase the customer online engagement duration up to 85x. Conversion rate can go up by 5x easily.

3. Virtual try-on can save customers a lot of time and provide tons of online frames to try-on. A win-win situation for them. They don't need to upload image or videos to see their try-on results.

4. Once you have sold your service, create 3D assets for the eyeware frames or shades (as SKUs) and host them in WebAR platforms. Choose WebAR platforms which offer easy ecommerce integration (like Marvin XR) to extend your service to the clients.

5. Rinse and repeat the process to find more customers. 

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How big the market is in reality?

Global eyewear market was estimated to be worth around 140 billion USD in 2020.

It was forecast to reach a value of 197.2 billion USD by 2027 – Statista.

Several eyeware brands are already using virtual try-on feature.

Here's a list of 11 such brands:

1. Zenni 
2. Jins 
3. Look Optic 
4. Warby Parker 
5. EYEbobs 
6. EyeBuyDirect
7. TryMe
8. Vint & York 
9. Barner 
10.Glasson
11.Lenskart

It is another business opportunity for you to explore and build a profitable business by solving an old problem with eye tracking WebAR.