Read time: 3.1 minutes
Almost two and a half years ago I was impressed with the impeccable magic of AR. I tried downloading several apps to experience the fun and soon realized that not all apps are as promising as they advertise. Moreover, not even all apps are supported in both Android and iPhone – limiting the choice of audience to the immersive experience. The magic bubble of AR started to fade away soon.
Around that time, I discovered web based AR – a solution that can overcome all sorts of above challenges and bring an immersive experience to any kind of audience from any age group. With more study, I do realized that WebAR has an immense potential in ecommerce and retail buying experience which has many existing challenges over the years since their inception.
Today I'll explain how WebAR can bring a great impact to the ecommerce and retail market with an effective user engagement result that no one has experienced before.
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What is the majority of customers are saying about AR
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77% want to use AR to see product differences, like colors or styles
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68% said they’d spend more time at shop if they could use AR
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40% would pay more for a product, if experienced through AR
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72% had purchased more items than planned, because of AR
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61% prefer stores that offer AR over those that don’t
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45% like that AR saves them time
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55% say AR makes shopping fun
How E-commerce is scaling sales up to 2x using WebAR?
Here's top 4 use cases to maximize revenue churn
1. Virtual try-on solutions
AR helps online shoppers understand
-What they’re preferring to buy
-How the items will work for them
2. Preview placement
It gives customers a real-time glimpse of
-What a product will look like
-When placed in their own environment
3. Interactive user manuals
Such AR user manual responds to user actions
-Provides on-page contextual support
-Using graphical arrows and animations with text
4. Social media filters
Great way to showcase new products
-By enabling people to test out
-It boosts audience engagement
Are you wondering where you can use WebAR in E-commerce?
Here are 25 of the world's top e-commerce platforms
Try to see if your business is enlisted there
1. eBay
2. Amazon
3. Alibaba
4. WooCommerce
5. BigCommerce
6. Bigcartel
7. Shopify
8. Ecwid
9. Infusionsoft
10. Light speed
11. Magento
12. Miva Merchant
13. 3dCart
14. OpenCart
15. SquareSpace
16. Square Online
17. Salesforce Commerce Cloud
18. Shopsite
19. Shift4shop
20. Flipcart
21. Yo!Kart
22. Volusion
23. Wix
24. Weebly
25. Zyro
The number of retailers, enlisted there, is outstanding.
Simple integration (like Marvin XR does) of WebAR can bring massive scaling effect – both in views and purchase.
2023 is going to be more AR friendly and if you start action today (even 1%), you can be the pioneer in the field next year.