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Last week I was talking about Email marketing. Do you know that the size of print advertising market is almost 30x bigger than mail marketing?
Do you know that one of the earliest discovered instances of print advertising comes from Thebes in Egypt, a papyrus fragment dated around 3000BC. The advertisement in question was written on behalf of Hapu the weaver and slave owner who was trying to find one of his lost slaves. Amazing – isn't it?
In 2022, Print Advertising reached a whopping $48.78 billion market (Statista). A magnificent industry is waiting in the verge of a revolution with AR.
Let's dive inside the industry to see what milennia old problem can we solve with WebAR and bring print advertising market to a new height while you can get your first $10k from the business.
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What is the Biggest Problem for Printed Ads?
The grand total of print ads revenue come from two major sources:
1) Magazine advertising
2) Newspaper advertising
Whereas the majority (>70%) of the revenue comes from newspaper ads – simply because of its widespread outreach and more availability towards audience.
But with the advent of digital age, the industry is facing a negative annual growth rate of 5.34% year by year.
The major reason for the downfall is because for printed ads there is no way to measure the user engagement KPI. The success metrics of any printed ads is mostly anticipation which is a pity while we are sitting in 2023.
How WebAR can Solve the Problem?
The open secret of any successful ads lies in its creativity. A well crafted ad can draw users attention but a good designed WebAR print campaign can engage users actively. With WebAR, it's super easy to reach a massive audience with wow experience. No fancy app is needed to be downloaded. Just scan a QR code from ads and the AR comes alive.
Benefit: Brands can track every single engaged user from printed ads.
This is something that can bring revolution in printed ads industry.
Magazine, books, flyers, billboards, posters – any printed ads can bring immersive AR experience to the users.
Result: Better targeting, higher conversion, more sales
How to Monetize?
Help your customers plan and design WebAR experience for printed ads. Apart from being creative, keep it in mind of a simple workflow to engage users easily with low entry barrier. Frictionless experience can do magic when it comes to print campaigns. WebAR can mark that piece of ad as a souvenir for the audience. The impact of such ad can be more lasting than anything traditonal around in the industry. You can even partner with publication houses to cater such AR service for the associated printed ads and make a stream of steady revenue in less time.
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Marvin XR can help you to create whitelisted AR experience in less time to sell it to the world and bring that financial freedom going forward.
If you are interested to learn how to sell WebAR as a pro within 3 days – you can buy the ebook – Web Augmented Reality Success Guide.
This is only ebook in the internet that teaches you everything about WebAR on how to start a business with almost zero revenue but grow a revenue channel up to $10k/month.