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In 2023, this can help a business to grow its outreach fast to the audience and serve as a 24/7 sales person to increase conversion.
In a post Covid world, this has experienced a significant growth in usage and the world is getting more used to it everyday. However, marketing departments are not using this enough to realize the potential completely.
I'm talking about QR code. Brands can utilize QR codes while adopting WebAR for customer experience and leverage the opportunity to enhance user engagement and conversion. Let's focus on how you can help brands to convince them to use it more.
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QR Code – is it back again?
Remember QR codes? Yeah, those fellas. Square, fuzzy, sci-fi things. By just scanning one, you can be transported magically straight to a "link broken" page. It's just like living in the future.
But actually, that's no longer the case. A certain infamous pandemic has propelled these little squares right back into public consciousness. So, how have businesses and consumers alike been reacting to their reintroduction? And how has it helped keep industries afloat these last few years?
The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.
QR in Marketing
QR codes powered the world’s most controversial and lead-generating marketing campaigns.
You got the Super Bowl ads, Marvel series, football jerseys, and even a QR code campaign made of over 400 drones.
Neil Patel, entrepreneur, and marketer, even branded QR codes for marketing as a genius strategy these days.
He highlighted that users could track offline marketing campaigns online through these unique codes.
QR code labels market value to grow by $2.1 billion from 2022 until 2027 (Future Marketing Insights).
Associate WebAR experience with QR
Print advertisement has the biggest usage of QR code when associated with AR campaigns. A newspaper or magazine ads can automcaltically gain more engagement via QR engagement.
Packaging industry can gain a major advantage using WebAR experience associated with QR code. Most packages today already come with QR code but mostly they describe the default website. A WebAR campaign showcasing product benefit would be more beneficial for brands to convince customers to buy without involving a sales person in stores.
Ecommerce industry can add QR on delivery packages including "how to use it" via AR experience. This will be immensely helpful for receiving customers to get the product know how in an immersive way. The applications are limitless. Simply use QR as a tool to engage more users with low entry barrier.
Since iOS13, QR scanning is in built in iPhone cameras. It's very easy to scan and launch immersive experience for customers.
How AI to brandify QR
Creating a branded QR is the key to attact customers. While you are helping businesses with WebAR, it is equally important that you can help them with generating eye catchy QR codes for top notch marketing campaigns.
There are many QR generating websites out there. QRCode Monkey is a key example. AI built QR codes could be a new way to build eye-catchy brand appearance everywhere.
StableDiffusion is creating QR codes with AI while integrating HD images as background. HuggingFace is another example of AI generated QR.
With more AI coming into the picture, building QR would be more fun and it can serve as collectibles to the target audience.
How can you help your clients?
Understand your client's unique brand positioning and help them to create QR for WebAR campaigns. Clients can use the QR in both online and print channels to maximize the outreach and bring more customers to their value proposition. This increases the likelihood of conversion and at the same time increase the confidence of their customers.
Helping your customers is always rewarding because when they grow, you grow too. At the same time, you can charge them additionally to create authentic high definition QR codes. This could be an extra service, added to your AR service portfolio.
Marvin XR has an in-built engine to build customized QR engine to help brands create their favorite QR codes with preferred logo and color.