Read time: 2.1 minutes
Shopify declares that their product pages with 3D models in augmented reality have increased conversion rates by up to 250%. Ecommerce companies who have adopted 3D ecommerce are reaping the benefits now. But still lots of ecommerce marketers and directors think 3D is not for them.
Today's article will change their notion forever. This is going to be an eye opener insight for the ecomm marketers and a perfect pitch for you to sell WebAR as a service to ecomm brands, highlighting its true value.
Average Imagery Cost for Ecommerce Websites
There's no doubt that good quality product images bring attention to ecomm sites. Brands think attractive images and videos inspire 3/4 of the consumers to make a purchasing decision. Naturally they invest the fair share of their marketing budget to enrich the websites. This was an excellent strategy back in 2013. But in 2023, this can backfire a brand to bleed.
Before going to the point, let's see how the cost builds up there for an ecomm brand.
An average ecomm product in website have 4-10 images. This is a standard across the industry – from Amazon to any custom website.
The average cost to hire a product photographer is $50 to $500 per hour or $10 to $150 per image, depending on their skill level. With that in mind, the average photography cost per product gets between $400 – $1000.
Now if a brand sells approx 200 items (which is very less likely), the cost can go up to $80k – $200k.
A medium sized company which sells furniture, for example, SKU count can easily go up to 1000 or more. Simple math will give you the cost there.
Here Comes the Twist
Imagine that you are visiting a furniture website to choose a nice cozy leather sofa for your living room. Your choice is a two seater one. Now you find 12 variations of the two seater sofa with different texture and colors, available in the website. You're little unsure which one would suit best. But do you want to click on 120 images to find it out? Nah, that's never gonna happen – right?
You're not the only one around. Most site vistors click less than 50% of the desired product variations while shopping online. When presented with too many options, shoppers may become overwhelmed and abandon their purchase altogether. This can lead to a decrease in sales and revenue for online retailers. Having too many varied products can reduce a search engine's understanding of a site's relevancy towards a set of target keywords.