Media value in Marketing generated by AR views
AR can scale the sales – you've heard it enough already. But what about its impact to media value generation? While every ecommerce brand spends thousands of dollars every months on ads and marketing, the media value generated by AR views can help them accelerating the marketing journey. The volume of media value that AR views generate is astonishing.
In 2025, every commercial brand should consider WebAR for product experience to earn the extra credits in media value using 3D commerce.
What is an AR view?
A potential customer has landed on a website to explore products. He likes a product which has virtual try-on facility. So he clicks on the "launch in AR" or "vitual try-on" button from his smartphone to launch the product in AR. Now the product is placed at his place virtually. This is considered as an AR view.
What does AR view signify?
An AR view is the last step in the funnel before conversion. But it does contain stairstep approach to engage users. Here's how:
1. When the potential customer lands in the product page and finds the 3D visualization – it sparks further interest.
2. Stats shows that it takes around 8-10 seconds in 3D view before users click on View in AR button – user engagement via 3D visualization.
3. While in AR view, users spend around 15-20 seconds at minimum – this brings the extended user engagement via virtual try-on.
On an average a user spends atleast ~30 second combining 3D interactivity and AR view.
This means, at minimum, one AR View =~ 30 sec of User Engagement.
Cost of User Engagement
CPC (Cost Per Click) in Furniture industry can range from $0.5 to $5.00 or higher, depending on competition and targeting (e.g., location, demographics).
CPM (Cost per 1,000 impressions) typically ranges from $2.00 to $15.00 depending
on the platform and the competition for keywords.
If a company spends $2.50 per click and 50% of users engage for 30 seconds, the cost per 30-second engagement would be around $5.00.
The Case Study
Marvin XR analyzed the last 100 day WebAR performance for West Elm for its first batch of 3D transformed products and found a total AR view of 16,750.
Along with the above assumption, it helped West Elm to earn a marketing media value of
16,750 X $5 = $83,750 within first 100 days.
At the same time, it increased 3D click rate by 18% and conersion rate by 8.8%.
The increase in sales itself in the last 100 days was equivalent to 2x ROI.
Customer Ecomm manager is super happy with the results. It is more than anything that they have used in years in ads and marketing that yielded such ROI in such a short term.
This is the untapped power of 3D commerce – combining 3D product visualization and WebAR. In 2025, the 3D adoption rate will grow faster than the previous year in ecomm.
Are you ready?