Happy Saturday, Shiners ☀️
You’ve seen the stats. You’ve seen the future. You know AR (especially Virtual Try-On) is a game-changer for ecommerce.
But now comes the real test:
🎯 Getting your CMO to say yes.
You’re not just pitching a feature. You’re pitching a shift in mindset.
And today, I’ll show you exactly how to do that — without buzzwords, without begging.
Let’s get into the pitch playbook:
🥇 Step 1: Anchor the Conversation in ROI
CMOs don’t buy features — they buy results.
So don’t start with “immersive experiences” or “digital innovation.”
Start with:
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📈 94% increase in conversion for shoppers who interact with AR
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📉 Up to 25% reduction in product returns
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🛍️ Higher AOV for furniture, fashion & beauty
AR is not just visual — it’s valuable.
💡 Step 2: Position AR as a Growth Strategy
Don’t call it a test.
Call it a competitive advantage.
Gen Z expects try-before-you-buy.
Mobile-first shoppers bounce from static images.
Even Amazon is doing it. Are you going to be left behind?
🧪 Step 3: Propose a Pilot, Not a Full Rollout
This is where you reduce friction.
Start with your top 10 products.
Use a WebAR platform like Marvin XR — no app, no dev, no drama.
Give it 60 days. Track click-throughs, dwell time, and conversions.
And watch your CMO’s interest go from “Maybe later” to “Where do we sign?”
🎁 Bonus Tip: Show the Marketing Upside
CMOs love content at scale.
With 3D models in place, you can generate AI-powered product videos, create reels, and run ads that stand out in a sea of sameness — without a CGI budget.
Final Thought:
Pitching AR isn’t about convincing.
It’s about showing what not doing it might cost.
Until next Saturday,
— Swapratim Roy
✨ Shine smarter. Pitch with proof. AR is your brand’s next growth lever — now you just need to help your CMO see it.