Ecommerce platform usage has exploded over recent years as the world's economy has transitioned to online. Currently (as of May 3rd, 2024 – source Store Leads) there are 13,138,277 live stores running on 100 different ecommerce platforms. With such an astronomical number of businesses thriving online, it is extremely difficult to stand out a retail brand online now. Perhaps the brand is focusing on delivering the best website UX designs, HD product images and SEO (of course google ads is there) to get significant online visits and higher conversions. But is that enough in 2024?
13 million other online stores are implementing the same cliche strategy and expecting a magical business growth curve. Unfortunately, most online businesses fail and will continue to fail due to this single reason – a lack of unfair advantage.
How to gain an unfair advantage over your competitors in 2024 and keep a razor-sharp focus to improvise your sales and marketing strategies for the entire decade? Let's dive there in today's newsletter.
Current State of Ecommerce Market
The trillion dollar industry of ecommerce is thriving in a competitive market. The sheer number of online stores is a strong proof for the bold claim. Let's look at the top 44 ecommerce platforms and how many active stores are running there today:
1- WooCommerce 4,714,578
2- Shopify 2,352,589
3- Custom Cart 1,655,821
4- Wix 689,045
5- Squarespace 293,403
6- Bandcamp 261,508
7- Square Online 259,645
8- OpenCart 225,571
9- PrestaShop 210,028
10-Big Cartel 188,972
11-Ecwid 182,834
12-GoDaddy Online Store 164,471
13-Magento 145,732
14-Cafe24 109,547
15-Tiendanube 104,127
16-BASE 74,301
17-Odoo 61,938
18-Takeaway 57,958
19-YouCan 54,216
20-JouwWeb 49,895
21-Mercado Shops 48,114
22-Weebly Commerce 44,731
23-BigCommerce 44,061
24-Loja Integrada 36,130
25-I'm Web 36,099
26-Kajabi 36,046
27-prom 35,643
28-SHOPLINE 34,553
29-Shopware 34,266
30-Thinkific 34,047
31-Spring 33,376
32-Color Me Shop 29,969
33-Shoptet 29,811
34-Teachable 28,895
35-Alibaba Minisite 28,566
36-Tray Commerce 24,341
37-Lightspeed 22,642
38-OEMSaaS 21,815
39-Salla 21,092
40-ePages 20,388
41-BaseKit 17,255
42-Yampi 17,047
43-Menufy 17,005
44-Gumroad 16,439