Alternate strategy for growth
When it comes to expansion, capital investment is always a major focus. With a strugglung feat in the industry, most furniture business owners and boards are not ready to invest a lot at this moment. But an excellent strategy can not only save their business but scale it 2x in less than a year. 3D product visualization and WebAR is the savior here. So how can it help?
Build infinity product portfolio: If retail space is a costly affair standing between business expansion and growth then 3D product visualization can save for sure. Customers can see unlimited color and texture variations of a furniture via 3D configurators and get a confidence to buy them once test them via virtual try-on. Showrooms do not worry about not having every possible variation of a product. 3D configurators, used by furniture companies have seen significant growth in online sales, starting within a quarter of launching across digital channels.
Virtual Try-on can save the need of physical space: For a large furniture company, the product portfolio can be so big that even a significantly large showroom may not be able to hold all products at once. Customers are often concerned about the physical sizing of a product and that is a major reason why they visit showroom to get a perception of product sizing in reality. Using 3D based virtual try-on, customers can place a furniture at their own place with accurate dimensions, get a perfect perception of buying items. This will help furniture companies to scale fast without even growing in physical retail space (brick & mortar).
Summary
Cost cutting is a favorable jargon across corporate world while making strategies. Furniture world is no different too. With quarterly events to focus on sales and marketing, most people across the companies are extremely occupied and busy most of the time, leaving less scope for adopting innovation and acceleration in sales. A revolutionary strategy like 3D product portfolio can solve some of their biggest crisis without increasing their budget (as a matter of fact, companies can cut down cost in many ways while using 3D).
How can I help you?
I can help you in many ways to grow in the field of WebAR:
– Get access to my ebooks if you want to learn how to use WebAR in business.
– Read the entire archive of The Saturday Shiners newsletters.
– Book me for a strategic WebAR consultancy to grow your business.
– Start 3D adoption for your furniture business with Marvin XR.
Visit my new website here: www.swapratimroy.com
See you next week.
Thanks for reading.