If you're struggling to grow your business with 3D/web based AR services and not seeing the desired results, it might be time to revisit some crucial strategies. Of course, there is no magic formula to ensure an overnight success (I'm no business guru but today I'll share some strategies from my experience and journey) but focusing on the basics often helps to align the business goals.
1. First, start by building a better landing page. A compelling landing page is your first impression, and tools like Carrd or Canva (integrated within Marvin XR) can help you create a visually appealing and functional login page that captures potential clients' attention. Cite some example of your work, add testimonials and do not miss adding capture forms (keep the bare minimum info to capture, too long forms are often ignored by potential clients).
2. Next, focus on building a personal brand across social media platforms like YouTube, Instagram, LinkedIn, Facebook, or TikTok. Consistency is key—show up at least 3-5 days a week and create contents that resonate with your Ideal Customer Profiles (ICPs). Engaging regularly with your audience builds trust and positions you as an expert in the WebAR field. A powerful personal brand is 100x more stronger than a brand page. Most brand pages get 2-4 likes per post while influencers with the real faces out get millions of impressions on their posts.
3. Packaging your offerings is another critical area to focus on. Your service packages should be tailored to the specific industry you are targeting, ensuring that they meet the unique needs and pain points of that sector. Clear and well-aligned offerings make it easier for potential clients to see the value in your services.
4. Additionally, don’t overlook the importance of SEO. Focus on the long key words because they are less costly while more effective. Add SEO to your landin page or website. Although it may take months to see the results, investing time in optimizing your contents for search engines is worthwhile. Complement this with a modest investment in paid ads to give your business an extra boost in visibility.
5. Creating a demo deck that highlights a problem-solution approach can be a game-changer. Remember, clients are more likely to purchase your WebAR services when they see a clear solution to a pressing issue. Your demo should clearly articulate how your service addresses a specific problem or alleviates a critical pain point.
6. Finally, recognize that growing a business is a long journey, and maintaining high morale and consistency is essential. Show up every day, even when progress feels slow. The key to long-term success in the any industry lies in persistence and adaptability. If you feel stuck or need tailored advice, consider booking a 30-minute consultancy session with me. I can provide you with the strategic insights necessary to overcome challenges and accelerate your growth in the WebAR business.
All the best!