In today’s competitive eCommerce space, offering a Virtual Try-On (VTO) experience is no longer a luxury—it’s a necessity. With online shoppers expecting more immersive experiences, brands integrating 3D and Augmented Reality (AR) tools are seeing higher conversions and lower returns. But how does the ROI stack up? Let’s break it down.
The Numbers Don’t Lie
According to Shopify, brands using 3D and AR-powered shopping experience a 40% increase in conversion rates. Meanwhile, research from Deloitte suggests that VTO can reduce return rates by 30%, saving brands millions annually.
Quick ROI Calculation
Let’s assume an eCommerce furniture brand sees:
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100,000 monthly visitors
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2% current conversion rate → 2,000 sales
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$300 average order value (AOV)
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$50 net profit per item
Without Virtual Try-On:
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Sales: 2,000 x $300 = $600,000
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Profit: 2,000 x $50 = $100,000
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Returns (20% industry average): 400 items
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Lost revenue from returns: 400 x $300 = $120,000
With Virtual Try-On (40% Conversion Lift, 30% Fewer Returns):
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New conversion rate: 2.8% (2,800 sales)
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Sales revenue: 2,800 x $300 = $840,000
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Profit: 2,800 x $50 = $140,000
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Returns: 280 items (120 fewer returns)
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Saved revenue: 120 x $300 = $36,000
ROI on Virtual Try-On Investment
If a VTO solution costs $50,000 per year, the additional $76,000 in annual profits makes it highly cost-effective—yielding a 152% ROI in just the first year.
Do You Want to Try Yourself?
My friend Antonio Furioso, the founder of Eyedex, built a great 3D/AR ROI Calculator. You can try by yourself to view the ROI on business – 3D/AR ROI Calculator.
Final Takeaway
Investing in Virtual Try-On is not an expense—it’s a revenue multiplier. With conversion rates surging and return costs dropping, the ROI speaks for itself. Don’t let competitors take the lead—embrace 3D & AR now.
Want to see how Virtual Try-On can transform your store? Let’s chat!