Hi 👋
Today I'll share a business tip to grow business while selling AR as a service.
This week's newsletter will focus on how you can sell WebAR service to marketing agencies to transform a century old marketing method – the Billoboard advertising.
Today's issue will take about 2.5 minutes to read.
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WebAR can transform traditional Billboard Adertising
Do you know how much it cost to put a billboard in famous Times Square?
This is an interesting story…
Billboards are the most common forms of advertising since they were invented back in 1830s. The first commercial billboard advertisement started from 1860.
But it can cost from US $5,000 for a 1 day program to well over US $50,000.
To put a billboard advertisement in Times Square, it can cost a lot – really a lot!
But it come with decreasing ROI as time goes. Billboards are mostly viewed by travellers while passing by. Most of them do not take action followed by viewing a billoboard advertisement.
There is also no KPI to measure how many users are getting engaged with the billboards – so how to change the game?
Web Augmented Reality can turn the landscape upside down.
How to bring such transformation with AR?
Approach the marketing agencies and suggest them to launch a WebAR marketing campaign with as little as $5k-10k. Based on the complexity, of course the budget can go up and this is where you can make money.
A QR code in a billboard can be sufficient – if they want to use the space anyway.
Users can simply scan a QR and enjoy an exciting experience from their favorite brands.
A geo-location based WebAR can drive visitors to open up the experience.
For example, promote a treasure hunt type experience where users when reaches a certain geo-coordinates (like Times Square) can open AR and gets some sales offer. A win-win for both brands and visitors.
Such campaigns can run for months or even years.
The preferred campaign location for such amazing AR could be famous spots like
– Buildings
– Parks
– Shopping centers
– Restaurants
– Stadiums or any location of choice
Create innovative virtual billboard ads that people can carry in their pocket.
At the end, those experiences become priceless as it becomes talk of the town.
Next edition of my E-book is coming soon…
I have been coaching and distributing money making plans with WebAR for over an year now. My years of research work, ideas, plans and suggestions will be available in the new edition of the ebook. The only complete guide on WebAR found in the internet.
Stay tuned, it'll be released soon.