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It's important to sell your WebAR as a service to creative advertising, marketing agencies who are short of expertise in those fields. You can simply extend their service offerings to their customers while converting creative ideas into AR campaigns.
But as a specialist, it is important that you know the wide spectrum of WebAR services that you can combine while working on a creative idea. This way, you can build amazing exprience which your clients will love more and pay higher.
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Web based Augmented Reality is such a powerful tool that you can easily start getting attention from your target audience once you start pitching.
I am writing about WebAR in Linkedin daily for last 576 days and I have noticed
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6,90,000 views on my posts
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6,900 followers joined my journey
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10K likes and 2K comments on my posts
Everything happened as a result of pure organic growth. Because people love to learn about AR and how to use it to earn money.
You can easily create a cohort of interested audience from where you can find your next client with whom perhaps you want to work.
What are the different WebAR Services
1. World Tracking WebAR:
Scan QR, open URL in a browser and place AR on any surface near you.
This is the most convenient AR for event experience.
Scan QR and AR pops up. Very effective for bringing real life experiences.
2. Marker-tracking WebAR:
This is one of the most initial WebAR technologies.
3D model shows up when camera is focused to a marker image (like a barcode).
This Apt for retail/packaging marketing where markers are used within the product.
3. Image-tracking WebAR:
Open AR in browser while the camera gets turned on.
Focus it to a target image, AR shows up – it could be static or animated.
The underlying AI can find the target image even if there are many other images.
Such AR is best for print campaigns, magazines, billboards, fliers etc.
4. Location-tracking WebAR:
Web AR shows up specific image, banner, audio or video while located at a pre-destined location coordinate. You can think this as web based Pokemon Go version.
Searching a restaurant on camera with an AR banner on top is fun.
Such AR is apt for outdoor location based campaigns.
5. Face-tracking WebAR:
This can track a face and shows up AR, like Snapchat filters.
It can track certain parts of your face and place 3D on top.
Best for building AR experience for online jewelry, glasses, hats shopping etc.
6. Body Tracking Web AR:
This can track certain body parts (or whole) and fit 3D models.
Fitting virtual shoes or trying virtual clothes are best examples. Getting quite popular for metaverse attempts.
Recent hype of virtual fashion world is using this type of AR services more.