TSS#43: The secret to a successful marketing campaign

Your Brain while Watching AR Marketing Campaigns

AR has 3 primary effects on the brain:

1. High Attention Levels — 📱

Consumer attention capture is something that costs businesses a lot of time, effort, and money. AR naturally captures a user’s interest, driving 1.9 times more visual attention than any other medium.

2. Surprise Response —🥳

AR has the capacity to “surprise” the user. This means that people are still receptive to the relatively novel technology. It’s important to keep in mind that as AR becomes more integrated into people’s daily lives, this surprise response is likely to decrease.

3. Improved Memory Encoding —🧠

AR has an enhanced capacity to encode itself into a person’s long-term memory. It has been shown to facilitate up to 70% higher levels of memory retention compared to other channels.

– source

Apparently if you use AR, especially WebAR with low entry barrier for audience, you significantly increase the chances of getting audience attention everywhere. People when love something, naturally prefers to show it to their friends and families and recommend them. Because once their belief system is impressed, their verbal recommendation to their own circle can create a high growth curve for any brands.

Marketing Guru Seth Godin describes it as a Dandelion effect.

How to Monetize

If you are coming from a non-technical background, selling WebAR marketing strategies is a good start. Brands, especially startups, who are eager to make an impact and establish them quickly in the market, such low budget strategies are very useful. Lots of enterprises have started to experiment recently, extending the scope of the market for you to land clients with more successful results.

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