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Pitching B2B customers often feel like pitching to investors with longer sales cycle. This happens due to the presence of multiple stakeholders and many layers of decision makers and budget approvers. All of them need to be convinced before agreeing on a new purchase and this eongates the deal closure time.
If you are starting a business, selling WebAR as a service, then you need to do your homework nicely. A well curated pitch can help you to close deals faster in b2b space. In today's newsletter, I'll help you to prepare a super effective and convincing pitch.
Why Should Brands Focus on No-app based AR?
The biggest challenges for ecommerce brands in 2023 are the following:
— Attracting the perfect customers
— Creating the best online customer experience
— Converting shoppers into paying customers
— Reduce product returns and related logistics cost
— Marketing budget (considering ROI)
— Going Omnichannel to maximize reach
— Choosing right tech partner to fix ecomm challenges
You can close some of the gaps while being the perfect tech partner to your client with Web Augmented Reality offerings. Real improvement, even in one of the sectors, can eventually benefit a brand hundreds of thousnds of dollars per month or quarter. Now this is a lucrative offer for a brand if they are ready to spend a fraction for it.
Cost is the Key
Lots of furniture companies spend $10k-$30k per month just to improve SEO. But this cannot gurantee user engagement duration -that's a pity. With a fractional budget, WebAR can bring way higher user engagement (and eventually higher conversion) which can surpass any traditional marketing strategies. It can add further benefits by bringing
✔️ Extraordinary customer experience (it brings massive user engagement)
✔️ Cheaper in cost (less budget to adopt – SMBs can compete with conglomerates)
✔️ Faster Time to Market (brief marketing campaign cycle with super effective results)
WebAR can create a major impacts by
⭕️ Shorten AR development lifecycle –> from 3-6 months to 3-6 hours.
🟢 Faster in market has its own virtue in a competitive domain.
⭕️ Sustainability –> Since it does not need an app – no AR apps running in the background, no unnecessary mobile battery drainage.
🟢 Saves electricity for end users (it matters when users are in millions)
⭕️ Help reducing printed ads (save paper, save ink & go greener).
🟢Printed ads could be more of a QR code, saving tons of paper.