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In ecommerce world, constant content creation is a part of marketing thumb rule. But the increasing social media and digital channels don't make the marketers' lives easier. Different formats, different audience, different digital channel vibes to maintain while creating contents – it's a battle against time always for marketers.
How 3D ecommerce can ease the pain for marketers while creating bigger impacts towards the audience? Let's dive into this in this newsletter.
10 Common Content Marketing Challenges
Content marketing offers great brand and business-building opportunities, which is why the most successful marketers are now spending over 40% of their budgets on content strategy.
Based on research, these are the 10 biggest content marketing challenges marketers face today:
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Producing high-quality content
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Generating content consistently
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Prioritising content expertise
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Understanding different buyer personas
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Producing content in suitable formats
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Measuring content ROI
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Creating buy-in among stakeholders
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Aligning content with the buyer journey
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Activating content effectively
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Choosing the right channels
How 3D and WebAR Can Solve Problems?
Web based AR provides a way to deliver hyper-personalized product experience. The reason is very simple – users can launch 3D products in their own environment just by clicking a button or hyperlink. Apparently this sounds simple but it's a superpower to marketers when it comes to content creation across various digital platforms.
Website: 3D visualization can increase a website's visual appearance by 10x. The best part is that adding such interactive experience does not need technical knowledge mostly.
Email Marketing: While email marketing is a billion dollar industry, marketers often struggle to increase the mail open rate. Addding a WebAR link can change the game. Audience do not need to click various links or view Youtube/Vimeo to get idea of the product they're interested in. One click from email (no phishing links please) with WebAR can do wonder.
Social Media: What Insta approves as a post, may not work in Twitter (X) whereas TikTok calls for a different format while Linkedin is for more professional approach. All the while, it's a challenge for marketers to prepare constant contents in various formats. Using live WebAR product demos as links to such social media posts can increase their initial view and engagement – increasing their chance of getting viral.
Online ads: No matter what kind of business it is, Google ads is still on the top of the list of marketing and promoting. Paid ads gets visited in the top search but it does not ensure the click-bait winning strategy. The traditional click-bait strategies have become cliche. Add WebAR in button/links to provide hyper-realistic digital experience. This increases the chances of higher conversion by many fold.
Printed ads: Need to push for newspaper or magazien ads? Banners or posters to be distributed at a fest? Need a great banner for tradeshows? A simple QR within a printed ad can make wonder. Upon scanning people can try out WebAR immediately. That can increase the user engagement for printed ads.
AI based 3D Photography: Ecommerce, especially for luxury lifestyle items, high quality image creation is a challenge but a need for marketing. The cost of photoshoot (hiring people, insurance cover, logistics, renting studios and many different items included) isn't getting less. Use your 3D asset library to generate AI based high quality 2D photoshoot – the cost and time is like buying a person's lunch. Easy and speedy! A whole new way to promote business.