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There are many use cases for Augmented Reality but today I'll bring out a use case which is often not highlighted on the internet. I noticed this from my personal experience and then found out that it has quite a bigger impact towards success. I'm talking about how to present an ideal pitch of your product or service using WebAR to produce a greater impact. Let's see how you can use it easily for your pitch too.
Sales Pitch – A Key to Success in Any Business
The very first impression that your target lead is building up about your product often comes via sales pitch. We all know those fun stories of selling a pen to the interviewer or selling a refrigerator to an Eskimo. But in reality, people in sales often tries to sugar coat their pitch presentations. This is such a known issue that buyers are always a often sceptical about the product quality and thus sales cycle gets longer.
The key is here to be open and honest while pitching to your customers. One aspect of selling a product is to showcase it before potential buyers to gain confidence. Unlesss it's a toothbrush, it's not easy to carry them around – right?
WebAR can change the game. Audience can launch the products virtually and even take a tour while hearing about its usability.
How to Build Trust & Confidence with WebAR?
One of the key factors that influence customer trust and confidence in AR-enabled ecommerce is the realism and consistency of the AR content. Customers expect the AR content to match the physical product, as well as the context and environment of the user. Therefore, it is important to provide high-quality and accurate AR content that reflects the product specifications, dimensions, colors, textures, and features.
Moreover, it is essential to ensure that the AR content is consistent across different devices, platforms, and scenarios, and that it adapts to the user's movements, lighting, and orientation. By providing realistic and consistent AR content, you can reduce the uncertainty and cognitive dissonance that customers may experience when using AR-enabled ecommerce.
How to Use WebAR in Sales PitchDeck?
The best part of this section is that it's so easy. Create a WebAR campaign for your product. My recommendation would be for SLAM based AR experience. Spend a little budget to make sure the 3D model is really up to mark – because that is the USP to the entire pitch deck.
Once the AR campaign is ready – build a QR code and add it to the presentation deck or product catalogue. See how this small addition to your pitch deck can enlighten up the customers while boosting their confidence more to buy this.
Which Industries Can Benefit?
Products which are bigger in size and genuinely an issue to transport them every now and then are the primary candidates for AR presentations.
Furniture: The no. 1 position goes to furniture industry. With a simple QR scan, buyers can try them out at their own place. In-store sales people can cater them for better sales too.
Ecommerce: From big screen TVs to refrigerators, Air Conditioners, Washing Machine or Dryers – products with relatively bigger in size calls for an AR experience for sure.
Heavy Machinery: Industrial heavy machineries are often big and heavy. Often they are hefty costly too. Pitching them with a virtual tour can enable the sales to some easy deal closure events.
Real Estate: Pre-book real estate based on 2D maps and some shiny imageries being shown by builders, is often not a conclusive decision for investment. AR floorplan can change the game for the buyers easily.
There are many industries which can benefit with WebAR pitching. Imagination is the limit. Sales is not about showing product and pricing. It's about selling dreams.