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Just look at how much content is published on each platform daily:
TikTok – 23 million
YouTube – 216 million
Facebook – 350 million
X – 500 million
LinkedIn – 2 million
Instagram – 95 million
Let that sink in for a second.
Between those 6 social networks, over 1.1 billion new pieces of content are being published.
That’s why social media doesn’t get as much engagement as you may want.
But can you change the game to your favor and increase social media engagement with 3D visualization and webAR? Let's dive in today.
How's the social media content performance?
In the last 30 days, as per a popular marketing agency analysis of 5,204,391 social media posts, they found that 59.41% of those posts had no engagement.
That means no likes, no shares, or even comments. That’s crazy to think about.
It means a lot of people are wasting their time.
When you post content, chances are it’s going to be drowning in a sea of noise.
So, should you stop creating content for social media?
No, you should create content because it’s a great channel to market a company, product, service, or personal brand. What you really need to do is adjust your strategy. If you don’t you’ll just be wasting your time.
For example, here are some big wasters in social media:
Time waster #1: Copy popular posts and produce similar videos. This will not fly better. What people have already seen, will not be interested to see twice again.
Time waster #2: Posting too much contents can crush your outreach. Your bad contents will drown the good content's social outreach.
Time waster #3: Spend too much to produce a single content? Often unpolished contents get better virality as long as they deliver values.
Time waster #4: Posting tracking and analyzer data. This may work in one channel but not in others always.
So, what do you do to improvise?
There 6 things that really move the needle when it comes to social media. They aren’t always easy, but they really do produce results.
Tip #1: Post something new and fresh that people haven’t seen.
Tip #2: Don’t be afraid to have your own opinion…it makes your content stand out.
Tip #3: Provide value, from education to stats and data, and make sure people walk away with something.
Tip #4: Only leverage trends when it is related to your industry.
Tip #5: Collaborate with other people within your space (it will amplify your reach even if they don’t have tons of followers).
Tip #6: Share stuff from your personal experiences, it’s hard for other people to replicate that.
Bonus Tip
3D visualization has 3x more profound effect than videos. Imagine, with millions of contents getting generated daily, perhaps only a few understand the power of 3D. Adding an opportunity for the audience to interact with the advertised product in 3D can maximize its chance for a virality easily. Along with that if you add a WebAR link, audience can launch the product at their space to try them virtually. This can retain your audience on your content for even 180 seconds or more. This is a huge win for your brand above thousands of your competitors. Experiment with A/B testing for various contents types while using 3D/WebAR and see how the engagement grows within a short period of time.