Last week I was in Budapest with my friends and family to spend some quality time (also celebrating my b'day there). A beuatiful, vibrant and colorful city. Thought to share a quick glimpse of it captured via my lens.
However, at the same time, something more interesting was happening in the other corner of world and I wish I could attend it personally. AWE USA 2024 took place last week too in Long Beach, California. Augmented World Expo USA 2024 released some awesome news highlighting from day one from the event. More than 500 speakers and 300 exhibitors entertained 6000+ attendes there.
There were some interesting news regarding the AR revolution and I'll highlight the top 10 announcement from there today.
AWE USA 2024 Highlights
1. WebAR keyplayer Niantic 8th Wall will introduce new visual interface for developers - Niantic Studio - a better way to build immersive 3D and XR experiences to get rid of current code intensive process of WebAR development.
2. Zappar has announced its new 3D model designing web toolkit release - Mattercraft. It includes low-code and no-code tooling along with Zapworks Designer. They have announced new affordable, smartphone-powered mixed reality headset launch, Zapbox.
3. Microsoft will announce auto-generated avatars, an AI-powered solution that makes avatar creation more efficient and more accurate. AI algorithms will analyze the visual features in submitted photos to predict the best possible matches for your face shape, hair, eyewear, and facial hair.
4. Sightful, creators of Spacetop, the world's first AR laptop, represents the next generation in personal computing, and serves as a bridge between the legacy of personal computing and the promise of mixed reality by merging the laptop's daily utility with the world-expanding capabilities of Augmented Reality.
5. XREAL will unveil XREAL Beam Pro, a new Android mobile device bringing Google Play Store's apps to 3D space. As the ultimate companion device for XREAL glasses, XREAL Beam Pro gives users a simple way to access all their favorite apps, social media content, streaming entertainment, professional needs, and gaming platforms in a stunning 3D-aware AR environment.
6. Hololight will introduce Hololight Hub, an enterprise-grade, centralized app management platform for hosting, streaming, and scaling all AR/VR applications. Using the web-based platform, enterprises can manage XR applications including a catalog of industrial-grade XR applications from Arthur, Frontline, Matsuko, Taqtile and Uptale.
7. Sony will announce alignment between its Spatial Reality Display and echo3D for 3D digital asset management as well as a case study featuring UC San Diego which has deployed Sony's XR technologies including the glasses-free 3D Spatial Reality Display and mocopi for portable motion capture.
8. HaptX begins North American shipments of HaptX Gloves G1(TM), world's most realistic touch feedback system. The only haptic glove with hundreds of air-powered actuators, G1 has generated tens of millions of dollars of pre-orders from customers eager to leverage realistic touch for workforce training.
9. Tap Systems will unveil a significantly updated version of its TapXR wrist-worn controller. The new TapXR supports advanced multi-finger gestures, delivering a more fluid, immersive and intuitive way to navigate, scroll, select, drag, drop, and activate content in both spatial and standard computing environments - without sacrificing precision or comfort.
10. Dark Arts Software will unveil and share its bleeding edge game, LET'S DANCE. Dance hand-in-hand with incredible AI/ML powered virtual dance partners. Learn the basics of SALSA, SWING, LINE DANCING from judgment free virtual instructors or play story mode and progress through ever more spectacular venues on your journey to the top.
That's all for this week. Hope you are equally excited like me with the upcoming advancements that the AR players are bringing soon to the market.
