Hi again 👋
Happy Saturday to 388 motivated XR enthusiasts.
This week I'm going to elaborate on how you can solve a century old problem and sell your solution to the brands to create a profitable source of revenue.
Perhaps we're looking at another start of global recession and it's very important that you start making your revenue stream stronger than before.
This week's newsletter will help you to focus on creating your revenue portfolio based on WebAR. Especially if you're already working as digital advertiser or marketer, then it would be even easier for you to adopt.
Today's issue will take about 2.4 minutes to read.
————————————————————————————————–
Print Advertising has a major challenge for decades
Do you know how big the global Print Advertising market is?
It was $27.43 billion in 2021 (BusinessWire) with annual growth rate (CAGR) of 9.3%. It is expected to grow to $40.9 billion by 2026. What a huge market it is.
But do you know what's the biggest challenge of this industry?
There's no way to measure user engagement tracking for such gigantic industry. So technically billions of dollars is spent every year on print advertising without knowing its effectiveness.
It sounds ridiculous – right? Yes, it is indeed.
As a matter of fact, print advertisement is one of the oldest method of advertising, still running everywhere in today's world. This challenge is there not only for few decades but for many centuries.
How to solve this challenge?
How to improve the print advertising ROI and effectiveness? Can you help your clients track user engagement from print ads & increase conversion?
In short, the answer is – yes you can achieve that.
Web Augmented Reality can play marvel in print ads world. It's super easy to reach a massive audience with wow experience. With very low entry barrier (just scanning a QR code from the printed ads can bring AR experiences alive).
Most importantly your client brands can track every single user engagement from printed ads from:
🟩 Magazines
🟩 Books
🟩 Fyers
🟩 Billboards
🟩 Posters
How can you charge more while offering WebAR for Print Advertising?
If you offer web based augemented reality on top of printed advertising, make sure you set your price at par along with the creativity, complexity and seamless delivery. Printed ads in books and magazines can bring a long term subscription charges from your clients. Whereas you can charge for building the WebAR experience (of course based on complexities) $5000-$20000 per ads or even higher.
Adding a few such like minded branded clients to your portfolio can increase your revenue stream significantly.