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Social media marketing is on the rise. In 2022, the market size for social media marketing has grown to $229.56 billion (statista). The industry is now shifting its focus to adopt AR based experience for audience lately. WebAR has the highest potential to contribute in this industry.
But the question remains – how much cost benefit and ROI it can bring? This is important if you want to sell WebAR service for social media marketing. Your target customer profile would be the social media marketing agencies who are ready to experiment the new trend and see the long term benefit.
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TikTok is undoubtedly a happening platform for brand exposure.
64% TikTok users have tried AR Filters and Lenses (most popular category).
TikTok ads price range for branded AR filter lenses – between $80,000 – $120,000.
This is incredibly high ad price for social media marketing. Consider TikTok as part of the of the omnichannel marketing. Such cost is really high for even some medium-big brands. SMBs in general will not be interested to invest such money in general.
Cost is a crucial factor especially when we are looking at a potential recession. Fund investments are drying up and social media marketing is no different. This has already started hitting US, EU and APAC regions.
But every crisis has a silver lining. The good news is that no matter what, brands still need to spend money on social media marketing.
How to tackle such situation but move fast still?
Propose your clients to launch more impactful print and digital AR campaigns using WebAR. A typical branded WebAR campaign can cost between $5k-$20k. This is way less cost for omnichannel marketing, even if the cost goes up by 50% for some reasons.
Benefit: Branded WebAR campaigns can be used over any social media channel. It does not limit your audience to a specific platform like TikTok or Instagram only. WebAR campaigns can be used in:
– Facebook
– Instagram
– WhatsApp
– TikTok
– Slack
– Email
– Print
Reducing campaign budget up to 90% or more will only make the client happy while keeping your AR campaign quality the same like platform filters.
Without app dependency, higher probability to reach out more audience. Target customers who are not even using specific platforms like TikTok, can still enjoy the marketing or product experience simply from their smartphone browsers.
This is how successful AR marketing campaigns will look like in 2023.
Start selling WebAR as a service and move a step closer to build your six figure business.