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Welcome to 58th issue of weekly newsletter! Today, we're diving into the exciting world of ecommerce and exploring how Augmented Reality (especially WebAR) has revolutionized the industry. In this edition, I'll be sharing compelling case studies from renowned companies that have experienced remarkable success by integrating AR into their business strategies.
Imagine being able to provide your customers with an immersive and interactive shopping experience, where they can visualize products in their own space before making a purchase. Well, that's exactly what these leading companies have achieved. Through the power of WebAR, they have enhanced customer engagement, boosted online sales, and set themselves apart from competitors in the crowded ecommerce landscape.
Get ready to be inspired as we delve into these captivating stories and uncover the tangible benefits that WebAR has brought to these forward-thinking businesses. Whether you're a seasoned ecommerce entrepreneur or just starting your online journey, the insights I'm about to share will undoubtedly spark new ideas and fuel your drive to take your own ecommerce venture to greater heights.
So, without further ado, let's explore these remarkable case studies and unlock the potential of WebAR for your business.
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12 Industry Leading Ecomm Brands who adopted AR – Case Study
IKEA
IKEA launched WebAR in 2023 to boost sales further. Year end sales reports (2022 23) indicate that online sales rose nearly 50% and account for almost 10% of IKEA’s total retail sales with the help of AR.
Source: https://mixed-news.com/en/ikea-products-ar-models-google-search/
EQ3
A Canadian furniture retailer, has introduced WebAR, enabling customers to benefit from AR without a mobile app. Moreover, EQ3 had increased AR adoption by updating their desktop product page and creating a pop up with an QR code which showcases innovative style. This resulted in a 112% higher conversion rate. Overall, AR implementation resulted in a 429% increase in customers.
Source: https://blog.cylindo.com/eq3-web-ar-for-furniture
Target
Target is rolling out a new way to shop using augmented reality technology, initially on its mobile website. The feature, called “See It In Your Space” will allow online shoppers to use their smartphone camera with Target’s website in order to see how furniture they’re considering buying will look in their room.
Source: https://corporate.target.com//article/2017/10/see-it-in-your-space
Lightology
Lightology is focused on using AR to simplify shopping. Through AR, the company can increase user engagement, conversion rate, and average order value. Also, the company reports that its 3D model and
visualization resulted in customers staying 3.7 times longer on their website and a 50% rise in orders.
Houzz
Houzz is another excellent AR application in the furniture and home industry. According to the Houzz estimation, clients buy 11 times more readily if they visualize products by AR technology. In short, Houzz AR is fueling sales. Moreover, this curated approach helped millennial consumers with furniture shopping.
Source: https://9to5mac.com/2019/04/23/houzz-ios-ar-tile/
Home Depot
Home Depot has been gearing up amidst pandemic to be well positioned, especially for the spring onslaught via AR technology. They gained 1.5 billion visits on its website and 941,000 webpage views from mobile phones last year. Home Depot was more prepared than other retailers. AR technology helped it battle showrooming. In short, reports suggests that AR product visualization helped Home Depot boost the
conversions by 2 3 times. Moreover, 100% growth in Q2 online sales was observed.
Source: https://arinsider.co/2022/05/10/case-study-home-depot-boosts-conversions-with-web-ar/
Overstock
Over the past 18 months, Overstock has shown absolute volumes of direct traffic rose by using AR technology. In short, AR technology helped Overstock to increase its conversion rate. Adaptation of AR empowers Overstock to focus on convenience and assortment, thereby sustaining a loyal customer base with boosted sales. It decreases the product return rates and cart abandonments.
Source: https://www.pcmag.com/news/overstockcoms-new-customer-experience-features-mobile-ar-and-3d-shopping
Umage
Umage is a Danish furniture manufacturer that creates functional Scandinavian design furniture. eCommerce being one of their main channels drove Umage to find innovative ways to allow their shoppers to imagine how each of their interior pieces fit together in shoppers' homes.
Source: https://www.umage.com/pages/augmented-reality
Create & Barrel
Users can select from more than 3,000 3D models of Crate and Barrel items, alter fabric and colors
Source: https://www.crateandbarrel.com/special-features/ar-furniture/1
CB2
CB2, a furniture and housewares retailer , deployed app free augmented reality features that allow smartphone consumers to visualize how a product would look in their homes and offices, in 201 9 . CB2 has seen great results since.
Glowbus
Glowbus is yet another good example of where 3D and AR technology match perfectly with the furniture industry. Glowbus is a Belgian manufacturer of high end fireplaces and candle holders .
Source: https://www.glowbus.eu/virtual-dewdrop
Wayfair
A pioneer of AR furniture shopping apps Wayfair considers AR shopping as the future of retail. The cofounder of Wayfair, Steven Conine , predicts that AR will be the future of every home in the United States as try before buy has gone digital.
There are many furniture companies adopting WebAR everyday to jumping to the elite league of business with way higher user engagement and retention, boost in sales and higher conversion.