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Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day. In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. So how do brands cut through the noise and deliver memorable messages that drive real-world impact? One answer to this challenge is Augmented Reality (AR).
Augmented reality, when deployed correctly and for the right use cases, is proving to be an incredibly successful tool for capturing people’s attention and driving successful campaigns for marketers and advertisers, especially in retail world.
Post Covid-19 and demand from younger generations (especially Millenials and
Gen Z) require businesses to offer better digital experiences and more efficient ways to shop online. Immersive storytelling and Web-based AR can help deliver on that–creating new ways for companies to reach and delight customers, drive brand engagement, and achieve measurable value.
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The benefits of web AR in retail
The potential of Web-based AR in retail is huge, particularly in terms of attracting new customers and boosting sales. By using WebAR, brands can engage customers in-store using QR Codes to interact with products, services, posters, flyers, receipts, or tags to gain insight into the brand in a way that can educate, engage, and entertain the user.
With 60% of shoppers looking up product information with their phones while in-store, customers are already used to pulling out their phones while shopping, Nudging shoppers to scan a QR code to activate an AR experience that will help inform purchasing or extend product information is a small ask, especially when it’s that easy.
Additional reasons why brands should care about WebAR?
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The cost to implement WebAR doesn’t require a native iOS or Android app which reduces development complexity and project costs.
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WebAR offers the ability to beta test and get real-time feedback from users before fully committing to a large investment up front.
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Since WebAR is web-based, it’s simple to get real-time data and ROI on experiences by integrating tools like Google Analytics into the experience.
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WebAR offers benefits of scale and reach, since you can target your audience on just about any channel or platform.
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WebAR helps brands connect more personally with their customers by integrating AR into their CRM and seamlessly pushing out experiences to their customers wherever they are and whenever they need an AR experience most.
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WebAR offers proven results – almost everytime.
How to sell WebAR as a service to the B2B customers?
Brands often need proof of ROI before investing in new experiments. Althouth 9 of 10 brands, across the globe, understand the value and ready to invest in WebAR, only 1 in 10 marketer adopts it. But the good news is that the adoption rate is increasing massively and according to Statista, this will double down almost every year until 2030. This is a golden opportunity for you to build your own business while selling WebAR as a service.
Here are some tips on how to land brands as clients
– Focus on a niche domain. It is better to keep it narrow, the better it will be. If you focus on sports brands then narrow it to running shoes. Then target marathon running focused sports brands. You get the picture. This will help you to scale faster.
– Start cold outreach immediately with a landing page and a demo. Get validation and take action to improve it. Repeat this process.
– Offer your initial customers more than they pay and get testimonials. This way you build a trust relationship with your customers while showcase testimonials.
– Get your foot on social media channels and see where your ideal customers are sitting around. For example, TikTok is an underrated channel to grow faster in B2B.
– Add your Stripe account to your landing page service and run google ads to maximize reach. Compete with high CTC keywords to get in radar of your targets.
– There's nothing called "overnight millionaire". You have to work your way, perhaps over many nights to get that right spot to flourish. Usain Bolt once said, "I train 4 years to run 9 seconds". Same goes for your business. Envision it in the long run.
Finally if you haven't started your business with WebAR, 2023 is the best time to take action. Action eats strategy in breakfast. I'm rooting for your success. Now get it done.