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The rise of mobile-first ecommerce (also called m-commerce) reflects a fundamental shift in consumer behavior, as more people routinely reach for their smartphones to shop online. A 2023 Statista report revealed that m-commerce sales reached $2.2 trillion in 2023 and were attributed to 60% of global ecommerce sales.
A big chunk of ecommerce websites are still not mobile friendly and as a result losing a big potential of business. Let's see how's the situation today and how this can be improvised with limited budget – a game changer for ecomm world.
5 Statistics about m-commerce web design that are essential to know in 2024
1. In May 2023, mobile devices generated 65.49% of global website traffic. (SimilarWeb, 2023).
2. 32% of small businesses already have a mobile app, and 42% plan to build one in the future. On the other hand, 26% of small businesses are unlikely to ever release one. (Top Design Firms, 2021).
3. The average e-commerce conversion rate on mobile is 2.49% (of completed purchases by visitors), while desktop conversions are 5.06%. (Dynamic Yield, May 2023).
4. Mobile drew the largest number of new users at 65%, and mobile generated the highest percentage of returning visitors, at 74%. (Dynamic Yield, 2023).
5. 53.8% of web designers cite “not being responsive on all devices” as a top reason for a website to be redesigned. (GoodFirms, 2021).