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BILLINGS - WebAR Journey with Marvin XR

BILLINGS is a Los Angeles, California based modern art and design auction house, providing an accessible platform for the acquisition of quality modern design, furniture, art, decorative objects and accessories.

Their quarterly auctions offer 300-400+ lots of modern design featuring pieces from the pedigreed to the anonymous, the classic to the unusual, and the rare and note-worthy. Representing a wide range of American and international art and design, BILLING's catalog is often heavily weighted in mid-century modern selections with offerings from the 1960s through the early 2000s.

We are empowering BILLINGS quarterly auctions with 3D visualization and AR based online catalogue. They chose Marvin XR as a service partner to highlight high priced furniture items with 3D rendering and AR capabilities. BILLINGS marketing team is very happy with the quality of service.

 

What made BILLINGS trust Marvin's service?

- High quality 3D models at moderate price (reducing cost with AI).
- Superfast delivery with a tight deadline.
- Improvised 3D visualization UX to engage more audience.
- Launch 3D in AR simply using smartphones.

BILLINGS products which are sold with 3D visualization and WebAR, often yielded higher bidding closure than expected range. Their fall action showed an increase of 14.58% more sales of products with AR.

Colineal Corp - 3D asset library for furniture

Collinear Corp. is the leading company in the manufacturing and marketing of high-quality wood and upholstered products, with a firm commitment to satisfying customer requirements and exceeding their expectations. Today there are more than 600 people working hard to bring quality products to Ecuadorian homes and around the world. Collinear Corp. has been in the Ecuadorian market for 40 years and they are the largest furniture company in the country and one of the most important in Latin America.

They had an inspiration of building 3D asset library for ecommerce business. But scanning furniture items physically with LIDAR or similar technologies to build 3D models which demanded intensive resource and time involvement, was not their best choice of option to begin with.

 

Marvin XR solved their problem by building a 3D asset library, simply based on 4-6 images of the furniture SKUs. It was a fast, remote and less resource intensive way from Collinear Corp.

With their fast moving product catalogue with comparatively less shelf life value, Collinear Corp. loved the output, provided by Marvin XR.

Wallace Bishop - 3D Wristwatch Saga

Wallace Bishop is an Australian family-run business of wristwatches and jewellery. Wallace Bishop now has over 50 stores and 500 employees and will continue to embrace and carry forward the century of legacy and traditions.

Wallace Bishop wanted to upgrade their 3D asset library with ultra high realistic 3D models of their custom designed wristwatches. Marvin XR helped them to build the 3D models, simply from product images.

They are quite happy with the quality of work that we delivered to Wallace Bishop.

Sun of Japan - 3D Luxury Sunglasses

Sun of Japan is a Denmark based online shop selling handmade Japanese glasses. They have multiple luxury brands under their hood like Dita, TVR (True Vintage Revival), Masunaga, Eyevan, Matsuda etc.

Marvin XR took a challenge of building Virtual Try-on experience for their TVR brand. Based on product images, we built several 3D models of TVR sunglass series, followed by creating WebAR experience for them. Integrated to their website, users can click on Virtual Try-On button to open browser based AR experience that work same simultanous both in desktop (any OS) and mobile (iOS/Android)  browsers (any standard browsers).

Sun of Japan is very happy with the new user experience since people can now try before buying online which would increase the conversion rate and reduce product return.

Tuborg Squash AR hunt

Easter Hunt - Tuborg Squash 

Tuborg always opted for traditional advertising like TV commercials, Print, YouTube and Facebook ads. But this time they wanted something different for Tuborg Squash. They wanted a WebAR campaign to be launched nation wide (across Denmark) in 2022.

The team of Marvin XR took the charge partnering with Wibroe, Duckert & Partners (WDP). It was a promotional Easter Lucky Winner Hunt campaign for Tuborg Squash, in which upon scanning a QR code, an orange tree appears and grows, followed by a squash bottle bursting out of an orange, indicating whether you are a Lucky Draw winner. We made a customized QR code for that and the code was put under the bottle cap.

We did everything for the campaign from scratch, landing page design, building animated 3d asset, designing QR code for bottle cap print and associated stuffs. Turborg Squash wanted this campaign solely to be discovered as “Easter Egg Hunt” from store purchase. So they did not run any promotional campaigns as such.

 

The campaign was very popular among the customers, the KPI shows that, more than 10K people got engaged in the campaign (within 3 weeks). Total user engagement rate was 44.3% and total WebAR open rate was 63.6%. It was a lucky draw campaign and lasted for few weeks, otherwise it was expected that the response rate would have increased more.

AR Campaign - Danish Prime Minister Candidate

Founded in 1908, Venstres Ungdom is the youth wing of the Danish Liberal Party Venstre.
VU was running political campaigns for PM candidate Jakob Elleman-Jensen for this year’s Danish Parliament election (Folketingsvalg 2022).

Marvin XR launched an animated 3D WebAR election campaign for Jakob's election campaign. 10,000+ business cards were printed and distributed all across Denmark with the WebAR experience embedded as QR on top. Many people visited the AR experience.

 

VU was very happy with the campaign strategy and execution since perhaps this is the first political election WebAR campaign ever used in any major parliamentary election campaign for Prime Minister candidate across the world.

Buxton National Museum AR Experience

The Buxton National Historic Site and Museum is a tribute to the Elgin Settlement, established in 1849. It is located in Ontario, Canada.

 

They wanted to create an amazing historical experience of the national history for their visitors who want to relive the past.

So, they provided us with a photograph of the house from where their history started. We made a 3D model of the photograph and using our platform we created AR history.

Now when you visit their museum and stand in front of the photo of Papa Prince’s Pleasure Parlor, you can scan the customized QR code made by us from your phone and the 3D model of the photo will pop out, allowing you to relive the history.

Buxton Museum AR experience
Buxton National Historic Museum

Pfizer - Prostrate Cancer Treatment Awareness Campaign

The Bloc is a New York based healthcare marketing agency who wanted to create a launch a Prostrate Cancer Awareness campaign for doctors (2022), a campaign initiated by Pfizer in USA.

Marvin XR created an animated 3D experience in WebAR which showed the prostrate cancer spread pattern within a human body and a pledge for doctors on how to treat them in a right way to cure the patients from fatal endings.

 

The Bloc was very happy since it was their first 3D WebAR campaign. This campaign was showcased to Pfizer and distributed across USA to the association of Oncologists.

Friis Shopping Mall, Denmark

Friis Shopping Center is a big shopping center in Aalborg, Denmark. They run various campaigns throughout the year. This year they wanted a campaign with both physical and virtual appearance.

Marvin XR worked with Det Nye Sort, the creative agency behind this campaign. We delivered a WebAR experience with a virtual room where people can walk around and take pictures – both in real and virtual world.

 

The campaign was quite a big success in Aalborg, Denmark with many people ended up interacting with it.

Physical Room
Virtual Room
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