Read time: 4.3 minutes
How to powerpack more information inside an immersive experiece to retain audience for even longer period of time that generates more confidence to buy?
3D is only one aspect of AR experience. But images and videos are still part of our daily digital habits which can cause more attention and acceptance while used carefully inside an AR campaign. Let's see how you can leverage this to build a better business case with WebAR.
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WebAR with Video and Benefits
3D visuals are great, especially in AR experience. But there are cases, where this could not be enough. For example, 3D animated visual can work great to demonstrate how a washing machine needed to be operated. Few steps in WebAR animation can provide clear instrction to the buyer and solve his pain to skip reading an instructional booklet written in 5 different languages.
Imagine, a case where WebAR is launched to highlight various cuisine preparation. Displaying an entire recipe step by step in animation is not an easy job and perhaps if done, will make a heavier 3D model to be loaded everytime.
Use video display instead of 3D – user focuses their smartphone to the readymade food packaging label and a video shows up in AR – quickly demonstrating how to prepare the dish in a neat way. User would be more convinced to buy the food item.
Feasibility Study
Video based WebAR campaigns work great for image targeting AR experience. A poster, painting, label, product image or banner could work as a source (target image) to display video on top – making them a great showcase anywhere – both in digital and print media.
The benefit of using such AR campaign is to get rid of the time and effort to build a 3D model. Simply uploading a video would be enough, resulting in a quicker turnaround for such campaign launching.
Few great cases to use such video based WebAR are:
1. Business Card AR – show company portfolio instead of boring card exchange
2. Service based Indusrties – show complex services instead of describing in details
3. User Manuals – Product manuals could be more fun (customers not gonna throw them away)
4. Product Labels – A biodegradable coaster on the table can tell a story to visitors
5. Public places – Museums, Art-galleries, zoo, tourist places can use them very well
6. Political Campaign – A leader can present his/her agendas directly to public
The list can be exhaustive. But by now you get the point – right?
Use your imagination to see where it can fit better.
Sell such WebAR service to your potential customers. Now you do not even depend on the 3D modelling anymore – isn't it amazing?
Still wondering if AR Marketing is worth trying?
Here are 10 facts you really don't want to miss 👇
1. 70% of people aged 16-44 are familiar with AR
2. There are over 14,000 AR apps in Apple Store (2022)
3. Pokemon Go generated $207 million in its first month
4. 49% of executives think AR would decrease Ad blocking
5. 59% of companies want to monetize AR using subscriptions
6. 42% of companies use AR to enhance customer interactions
7. 71% of shoppers would prefer to shop with an AR experience
8. Facebook has acquired more than 11 AR companies since 2014
9. 40% Of companies use AR to train customers on how to use products
10. Apple has acquired 10 AR/VR companies since 2015, filing several patents
If you want to create your first video overlay WebAR campaign, read here.