Read time: 3.9 minutes
You pitch WebAR as a service to your potential customer and the immediate question follows up – "what's the ROI?" If you do not carefully answer that question, perhaps you can lose that deal. What could be your ideal response?
I'll show today how to make a WebAR pitch strong with emotions and facts. Use this pitching strategy to launch your next big customer.
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6 Powerful Impacts of using WebAR in Ads & Marketing
1. Interactive engagement:
Neuro-Insight used brain imaging technology to track consumers’ reactions to different stimuli. They discovered that AR can lead to 2x more engagement than non-AR experience. Source
2. Memorable content:
Zenith’s report – customer experience involving AR are 70% more memorable.
Transformative quality of AR experiences make them very memorable. Source(Page 23)
3. Affordable :
Contrary to popular beliefs, WebAR advertising is more affordable than traditional print advertising. Low cost entry barrier can enable businesses to test AR advertising easily.
4. Measurable :
Unlike other traditional ads & marketing, AR campaigns have digital footprints.
Every WebAR campaign trigger will be counted as a Cost Per Engagement (CPE).
5. High conversion :
Consumer interactions with products with WebAR content had a 94% higher conversion rate than those without AR content. AR reduces the likelihood of returns, directly driving sales and increasing revenue. Source – Shopify
6. Hyperlocal :
Geo-Location AR ads can guide customers to nearby restaurants and shops.
Brands can use engaging AR experience their stores or at live events.
5 Tips to Acquire Fast Growing Audience with WebAR Campaign
The end result of any form of advertising and marketing is of course get more user attention, retention, sales, upselling and repeat the cycle. By being a good advocate on their behalf, you will add value to your potential customers and guide them to get the desired success milestones.
1. Help them to figure out which channel is best for launching campaigns.
Is it TV, Newspaper, Magazines, Social Media, Google ads or Billboards?
Based on the preferred cannel, suggest them best ideas for WebAR campaign.
2. Do you want to use WebAR for wow moment?
Is it for Advertising or Marketing?
Advertising –> Be more creative with AR
Marketing –> Be more informative with AR
3. Make well established marketing strategy
This is vital important for any WebAR campaign success.
How would target audience access them, what's inside for them, how it'll create a brand impression, what would be best landing page design, what CTAs would be best – build a list of necessary questionnaire.
4. Get immediate feedback from AR campaigns
Real time visibility of audience engagement opens up more flexibility.
Customer can measure ROI in real time, gather data to reshape campaign – then change and reshape the campaigns on the fly to get the right engagement.
5. Engage new customers with wow factor
Upsell to the existing ones, more engagement, more conversions.
Narrow and efficient targeting via WebAR campaigns will yield better results – period.
Next time you are going to pitch to your ideal client, use the above points to build a strong case which is better sellable. This way, your interest will become your client's best interest and this will lead in a successful closure of a deal quickly.
Grow your business fast with the best AR pitch deck in your pocket. Happy hunting!