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According to Kinsta, based on bad customer experience, 70% of users will abondon their carts.
Ecommerce sites meet the expectation of just 1% of users.
According to Toptal, a shocking 88% of people will not return to an ecomm site with bad user experience.
80% of internet users are willing to pay extra for a good user experience.
These problems are global and very much real. Over the years, ecomm websites have concentrated on improving UX design, but no dramatic improvement has been experienced. Now it's time to improvise things out of the box.
In today's newsletter, I'll explain how for the first time WebAR can break such dogma and bring a fresh wind of imprevement in ecommerce world.
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High User Engagement – Never Seen Before
AR has an enhanced capacity to encode itself into a person’s long-term memory – it has been shown to facilitate up to 70% higher levels of memory retention compared to other channels. The average span of AR engagement time is around 85 seconds to up to 5 minutes or even more.
This makes the technology a very powerful tool to deliver key marketing messages to help its audience to retain. This secures both a wider and more engaged reach.
Create Once, Use Everywhere
3D WebAR experience in ecomm has certain benefits. Often ecomm product catalogues are refreshed with new launches periodically. It's important to promote them everywhere before target audience (and do it in a faster way with less time).
Once created, same WebAR experience can be used without spending money to modify contents for various platforms:
– Website (easy integration)
– Socia Media campaigns
– SMS Marketing (add WebAR link)
– Google advertising
– Affiliate programs
– Backlinks
– Landing Pages
Reduce Operational and Marketing Cost
Ecomm business normally spend way more budget for different channel based marketing and creating customized contents. WebAR can essentially reduce the cost by letting use the same content almost everywhere with enhanced effectivity.
Many businesses think that building app is still the best strategy whereas 25% of time an app is downloaded, it's been used only once. Adding AR to app can be quite a costly issue (I discussed about the cost structure in one of my earlier newsletter) without much ROI. WebAR can save budget for a business to grow fast in the market.
Ecommerce Site Performance
WebAR often relies on low poly, low sized 3D models with high quality texture. This can lead to final size of 3D ecomm product models bundled within a 2-5 MB (almost the size of one HD image). Thus adding 3D AR often does not impact website SEO.
At the same time, a 3D product can be viewed by user in so many angles (360 degree gamification experience) that outpaces having 10-20 product images from different views (which we often see in ecomm sites).
Thus ecomm brands can replace 10-20 images with a single 3D embedded product view – essentially saving them hundreds or even thousands of product image memories. They can reduce HUGE media contents (by GBs or even in TBs), making their websites way more powerful, faster and more engaging.
Do not forget the power of print campaigns
Although we envision Ecomm brands presence as 100% online but they need to have print ads and marketing segment too. Imagine the local magazine or bilboard ads before Black Friday can include QR based WebAR engagement. Brands can track the print marketing engagement besides tracking the digital ones. This is something that never happened in the history of printed ads and marketing before.
Use the overview to pitch your next B2B customer
If you are targeting to land ecomm B2B customers for your WebAR business, then the above points can definitely recharge your pitchdeck with stronger capabilities.
With an investment in 3D WebAR, eventually ecomm brands can save thousands of dollars while potentially increasing the sales in thousands or millions of dollars by increasing conversion up to 180% or more. At the same time, since the sales pipeline also gets increased, it increases holistic growth phase of ecomm brands too.