A good strategy does not need to be expensive
Hyper-personalized product experience is the key to thrive in the industry and bring your potential customers getting hooked to your website while shopping online. It's that simple. Unlike expensive traditional AR solutions like app, WebAR can be a change of strategy with surprisingly lower budget to begin with with very high ROI. But before jumping down the road, a good strategy on how to use WebAR for ecomm business, would be a good point to consider.
Website for ecomm business is the source of truth. But do not neglect the other prospects which often can do wonder to grow your business if used properly:
1. Figure out which channel is best for launching marketing campaign.
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Is it website, Google ads, TV, Newspaper, Social Media or Billboards?
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Target a channel with maximum audience to launch 3D product services.
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Target the rest channels gradually to maximize your product offerings.
2. Decide on how do you want to use Augmented Reality for business.
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Is it for Advertising or Marketing or simply online product experience?
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Advertising – Be more creative to draw user attention.
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Marketing – Be more informative to keep user engagement.
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Product Experience – Make it available for all products to increase conversions.
3. Make a well established marketing strategy before adopting 3D ecosystem
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Your target market and audience are vitally important for setting up a proper WebAR experience with highest potential of success.
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Don’t forget your basics – while shopping, the most important aspect a customer looks for is the product quality above everything else. If they can access virtual try-on, this will increase their trust and likelihood for a checkout.
4. Get immediate feedback from WebAR campaigns and improvise continuously
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Real time visibility of audience engagement can drive better execution.
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Measure ROI – look at business growth vs. 3D strategy investment.
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Gather data to reshape campaign – always improvise to get better results.
5. Engage new customers with wow factor while
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Upsell more to the existing customers with 3D virtual try-on.
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More engagement means increase of organic traffic to your website.
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More conversions means successful AR strategy execution is in place.
During April, I'll offer a 30 min free personal consultancy on how to adopt and grow ecommerce business with 3D and WebAR for founders and ecomm directors. I'll offer only 4 such slots during April.
If you need to grab one – hurry up and contact me for a booking.
If you want to learn more about which industry to focus with web augmented reality, this ebook can definitely help you to learn the basics about building business cases and how to help your customers to accelerate their own business with your procduct.
That's all for today. If you're looking for personalized consultancy, feel free to contact me. I'd be happy to guide you with a step by step approach.
See you next week.
Thanks for reading.
Cheers,
Swap