The Best Virtual Try-On Platforms for Ecommerce in 2025

In today's ecommerce landscape, WebAR and Virtual Try-On (VTO) platforms are no longer optional—they're becoming vital for product engagement, higher conversions, and lower returns. To help ecommerce leaders navigate this evolving space, here’s my curated list of the top 10 WebAR/VTO platforms in 2025, ranked by popularity, customer reviews, and real-world use cases.

WebAR experiences powered by 8th Wall

1. 8th Wall

• Why it’s popular: Backed by Niantic and renowned for advanced AR capabilities like world tracking and image recognition, widely adopted by enterprise brands.
  

• Pros: Highly flexible SDK, edge-of-the-art tracking, real-time collaboration tools.

• Cons: Requires dev resources and higher investment.
  

• Use case: Brands launching immersive product visualizers with precision control.

11 Ways to use WebAR for your business

2. Zapworks (Zappar)

• Popularity: Balances power and accessibility with both no-code and developer tools.

• Pros: Drag-and-drop designer, SDK support for custom experiences.

• Cons: Advanced usage has a moderate learning curve.

Build XR apps faster without coding - PlugXR

3. PlugXR

• Why it stands out: Affordable, no-code solution with emerging integrations for 2025.

• Pros: Image, surface, face tracking; friendly for quick AR activations.

• Cons: Less suited for highly complex use cases.

Augmented Reality examples from Overlyapp

4. Overlyapp

• What users love: Budget-friendly and intuitive interface for small to midsize businesses.

• Pros: Combines images, videos, and 3D into WebAR; easy for marketing teams.

• Cons: Not ideal for highly custom or scalable AR campaigns.

Blipper WebAR SDK in under 90 seconds

5. Blippar

• Reputation: Established marketing-focused WebAR pioneer.

• Pros: Drag-and-drop builder, robust tracking (SLAM, Object Recognition).

• Cons: Steeper technical ramp for custom experiences.

Onirix Studio overview

6. Onirix

• Trending among SMBs: Simple platform for interactive AR without dev overhead.

• Pros: Drop-down editor, supports models, video, and geolocation.

• Cons: Limited enterprise integrations.

Hololink - AR Creation. Made Easy.

7. Hololink

• Why it’s growing: Great for rapid AR prototyping and content marketing.

• Pros: Browser-based editor, drag-and-drop for 3D experiences.

• Cons: Designed for mockups rather than full-scale launch.

Getting started with UniteAR App Creator

8. UniteAR App Creator

• Unique appeal: Great for white-labeled app-first AR campaigns.

• Pros: No-code AR app creation, downloadable AR apps.

• Cons: App-based approach may not suit businesses focused on WebAR

Demonstrate AR Feed with ARLoopa

9. ARLoopa

• Innovation in motion: easy-to-use platform for businesses and educators to create browser-based AR experiences.

• Pros: intuitive tools simplify AR creation.

• Cons: Advanced projects may require additional tools.

Augmented Reality solution made easy

10. BUNDLAR

• Best for quick execution: A one-stop no-code AR CMS for fast campaigns.

• Pros: Built-in CMS, APIs, fast publishing.

• Cons: Content-heavy features may be overkill for simple product showcases.

Quick Comparison: Platform Highlights

Rank	Platform	Ideal For	Standout Strength
1	8th Wall	Enterprise brands with dev resources	SDK flexibility & advanced tracking
2	Zapworks	Cross-functional teams	No-code + dev flexibility
3	PlugXR	Fast launches by non-dev teams	Affordable & scalable
4	Overlyapp	SMBs, marketing campaigns	Simple, versatile
5	Blippar	Creative activations in marketing	Rich tracking options
6	Onirix	Mid-tier AR interactive pages	Ease of use
7	Hololink	Early-stage prototypes	Speed & prototyping
8	UniteAR	Custom-branded app experiences	Bring-your-app model
9	XR+	Immersive feature-rich environments	Deep tracking capabilities
10	BUNDLAR	Rapid WebAR campaigns	CMS-powered content delivery

Why This Matters for Ecommerce Leaders

• Frictionless shopping: Empower your buyers to see, interact, and place items—no downloads required.

• Conversion driver: Early adopters have seen up to 30% more conversions and reduced returns by 20-25% using WebAR.

• Marketing ammunition: Use AR preview videos, UGC, and ads that elevate your brand’s appeal.

If you’re leading growth in furniture, toys, electronics, or lifestyle products, adopting WebAR isn't just a novelty—it’s your competitive advantage.

Choosing the right platform depends on your resources, timeline, and goals. Want help selecting or deploying WebAR? That’s what Marvin XR excels at—seamless integration, rapid rollout, and conversion-focused AR.

Drop a note to our sales team or book us for 15 min to have a live walkthrough or help setting up a pilot for your product catalog.

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