3D Ecommerce - Smart Way to Sell More Online

Last updated by May 16th, 2024

3D Ecommerce can boost business

Shopify declares that their product pages with 3D models in augmented reality have increased conversion rates by up to 250%. Ecommerce companies who have adopted 3D ecommerce are reaping the benefits now. But lots of ecommerce marketers and directors still think 3D is not for them.

This post is going to be an eye opener insight for the ecomm marketers to see the values of web based AR service to ecomm brands and how it can significantly help to scale online business and sales.

Average Imagery Cost for Ecommerce Websites

There's no doubt that good quality product images bring attention to ecomm sites. Brands think attractive images and videos inspire 3/4 of the consumers to make a purchasing decision. Naturally they invest the fair share of their marketing budget to enrich the websites. This was an excellent strategy back in 2013. But in 2023, this can backfire a brand to bleed.

Before going to the point, let's see how the cost builds up there for an ecomm brand.

An average ecomm product in website has 4-10 images. This is standard across the industry - from Amazon to any custom website, if at least, not accompanied with a video in the same photo gallery.

The average cost to hire a product photographer is $50 to $500 per hour or $10 to $150 per image, depending on their skill level. With that in mind, the average photography cost per product gets between $400 - $1000.

Now if a brand sells approx 200 items (for an ecomm business, this is quite common), the cost can go up to $80k - $200k easily. A medium sized company which sells furniture, for example, SKU count can easily go up to 1000 or more. Simple math will give you the cost there. With the onset of new batch of products everytime, the hefty cost investment becomes recurrent. This is indeed a challenge for business.

Here Comes the Twist

Imagine that you are visiting a furniture website to choose a nice cozy leather sofa for your living room. Your choice is a two seater one. Now you find 12 variations of the two seater sofa with different texture and colors, available in the website. You're little unsure which one would suit best. So naturally you want to explore them all before picking up anyone. But do you want to click on 120 (12 x 10 images) images across 12 different pages to find it out? A simple answer would be 'No' because that could be overwhelming - right?

You're not the only one around. Most site vistors click less than 50% of the desired product variations while shopping online. When presented with too many options, shoppers may become overwhelmed and abandon their purchase altogether. This can lead to a decrease in sales and revenue for online retailers. Having too many varied products can reduce a search engine's understanding of a site's relevancy towards a set of target keywords.

3D Product Configurator

Reduce Marketing Cost and Churn Rate in a Smart Way

Adopting a smart way to enhance ecomm business is not a fancy idea anymore. Such transformation is essential is to survive while competing in the market. 3D product display can play a crucial factor to accompany an ecomm business success.

Below are some perks for using 3D display in websites:

1. One 3D (360 degree view) product display can easily replace 10 images.

2. It increases user engagement up to 5x and conversion up to 2-3x.

3. It reduces the content load on website while getting rid of 2D images.

4. 3D modelling cost is way cheaper than product photography (10 2D images vs. 1 3D model).

Besides the freedom of virtually trying on products from website before buying provides a never seen before thrilling and novel experience. This leads to higher and long term user engagement with a greater conversion potential in the end.

3D product configurator, apart from virtual try-on, can essentially make online journey way more easy and interesting. Imagine yourself trying out different colors and textures on a single 3D sofa and get a complete overview vs. clicking on 12 different pages with 10 images each to understand the difference between them. Which experience is better? The first one of course - quite easy to answer.

The Future is Here

More ecommerce companies are adopting virtual try-on and 3D product configurators because it helps them to compete with the bigger sharks in the sea with a smarter strategy. Marvin XR helps ecommerce companies to step into the 3D ecommerce world with low cost 3D modelling and easy onboarding into a smart AR platform to manage their entire 3D business from one place only. Easy integration with digital and print campaigns saves time and cost to spend effort for different platforms. On top of that, Marvin XR admin studio is compatible with smartphone. This means you can manage your 3D ecommerce virtually from anywhere.

Contact us today for a short demo to see the perks and benefits of how we enable furnture companies to scale their business so easily and outshine others in the market.

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