E-Commerce Integration with Marvin XR
Updated: Jul 9, 2022
One of the greatest limitations in ecommerce is the difficulty of representing a physical, three-dimensional product in a virtual, two-dimensional environment. AR can help bridge the gap between shopping at a physical location and shopping online by making it easier to represent merchandise and giving the consumer a better understanding of the product they’re purchasing.
AR allows ecommerce customers to preview products or experience services in their own environment and on their own time, before electing to make a purchase. Using AR, your customers can preview products and be more likely to pick the right product the first time.
Here are some of the things web based AR can help you do:
1. Increase customer engagement
AR is inherently interactive, making it easy for customers to get hooked on your site. And, the longer they stay on your ecommerce website, the more chance they have to make a purchase! Even if they don’t buy during their visit, the improved engagement means they’ve developed a relationship with your brand and your product, and likely made a memory — making them more likely to remember you in the future.
2. Reach new customers
To get people’s attention in a noisy world, you’ll have to create a buzz. Creating an engaging AR campaign can be one way to do it.
3. Reduce returns
With AR, you can give customers a lot more information about a product than with a static image or even a video. Along with offering 3D views, you can show what a product would look like in a consumer’s space, making it less likely that they receive the product only to find it doesn’t look as anticipated.
How to Integrate WebAR with Ecommerce
Marvin XR has come up with an effective feature to embed a WebAR into any ecommerce patform within very less time. This way, sellers can embed multiple WebAR models for their product catalogue. For buyers, while they browse the ecommerce platforms from their smartphone, simply click on them to bring the 3D products virtually into their home. It's better to place a sofa virtually at home to see if it's style matching the interior before buying it.
Create a Surface AR campaign (world tracking WebAR) for ecommerce or retail websites. It makes perfect sense to include the 3D view of the products into website or social media ads. Often, it is troublesome to update the desired 3D display page design in HTML using Web Editor. We have released a new feature called "Simplify Styling" - a one button click option to convert your default campaign into minimalistic webpage view. You don't need to update any code at all.
We have now introduced a "Responsive iFrame Generator" option which you can click to generate a responsive iFrame (responsive CSS will make sure when you embed the iFrame inside website, it'll always keep 4:3 ratio in any screen without scrollbar appearing) and add it to your website or anywhere.
Often iFrame windows create alignment issue while getting embedded in ecom sites.
We have now made sure that no matter where you put them, the responsive styling will auto align itself to provide a better front end product experience to customers.
Integrating WebAR to your product website pages could not be more easier.
Here is an extensive list of 24 E-Comm Platforms
Wrapping Up
Some product categories can be a tough sell on ecommerce sites because it’s so difficult to interpret how the products will look in real life versus a computer or mobile screen. That’s why augmented reality applications — particularly since the onset of social distancing — are on the rise.
Now that you know the basics of augmented reality integration, associated details and the benefits of using it, you can evaluate whether or not it’s the right choice for your business. If so, follow the steps provided above to bring your WebAR application to life.
Create your first WebAR campaign with simply 3 clicks and under one minute - Sign up here.