The AR Generation: How to Engage Gen Z with AR
Gen Z – the generation that’s sent marketers into a frenzy with their unique behaviors and media consumption habits. This woke and aware cohort has a collective $4.4 Trillion globally, so it’s no wonder why brands are scrambling to figure out the best Gen Z trends to reach them. Gen Z consists of roughly 2.47 billion people around the world. With an estimated $143 billion in direct spending power, they are poised to become the largest generation of consumers.
As the most connected generation yet, Gen Z is often called “digital natives” due to their familiarity with technology from a young age. While it’s easy to think of Gen Z as one homogenous group, in reality, they’re a diverse crowd–and understanding what drives them is key for marketers trying to target this age group.
Knowing their media consumption habits can help you craft campaigns that give this demographic what they want. Let's see how web augmented reality can make a major accelerator to engage gen Z and bring a better conversion rate for business.
How Gen Z define their lifestyle?
Gen Z is a complex generation and has different motivations for media consumption. They are driven by values of authenticity, democracy, personalization, collaboration, convenience, and sustainability.
Snapchat found in a survey from 2022 that Gen Z has five core values:
Accomplishing their goals
Caring for their health and well-being
Prioritizing their relationships
These values show that Gen Z wants a healthy work-life balance to ensure they have time for friends and family.
5 Gen Z Trends To Incorporate In 2023
1. Mobile First Content
75% of Gen Zers considered mobile phones their device of choice. Gen Z media is mobile-first, and the generation is more likely to engage with content designed for mobile devices.
This is a great opportunity to include virtual try-ons for products in online customer journey. Gen Z, being a techsavvy generation, can easily find them useful and effective while shopping online via mobile friendly websites. This has shown better promise to scale ecommerce.
2. Social Shopping
Nearly three-quarters of Gen Z follow influencers on social media, and a majority say social media is where they most often learn about new products they’re interested in. Gen Z also considers YouTube influencers, such as PewDiePie and MrBeast, as popular as celebrities with influencers and trusts them more to make buying decisions.
WebAR has the best privilege of being distributed over a single URL. It's easy to share such experience over social media or google ads.
3. Driven By Values
50% of Gen Zers firmly believe brands should take a stance on social issues such as climate change, racial justice, and LGBTQ+ rights). Gen Z is also the most racially and ethnically diverse generation, with 43% identifying as non-white.
Creating AR campaigns which showcases the sustainable development goals (SDGs) for a brand can attract Gen Z to buy more from the brands.
4. Social Media Platforms as Search Engines
Gen Z is the world’s first truly native digital generation, so it’s no surprise that they’ve embraced social media platforms as search engines. Gen Z prefers visual learning over traditional text-based learning. Nearly 40% of young people ignore Google and instead turn to TikTok or Instagram. The visual nature of these platforms makes it easier to get answers and ideas quickly.
Running omnichannel marketing for retail or ecomm brands take lots of effort and time. With WebAR's - create once and use everywhere strategy helps business to reduce the content development cost in different channels while providing similar seamless 3D experience in all major social platforms.
5. User Generated Contents