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  • Writer's pictureMarvin XR

Top 20 WebAR Case Study of Global Furniture Companies

Updated: May 16

Last updated on May 16th, 2024

Furniture companies can benefit from web augmented reality
Virtual try-on increases online sales by upto 2x

Augmented Reality is becoming more popular everyday to engage people in almost every digital format. AR apps and social media channels like Snaps, Meta and TikTok are getting more popular. But in recent years, brands have started to realize that those methods have severe limitations. On an average, it's hard to convince users to download an entire app for few seconds of AR product experience. On the other hands, depending too much on social media channels leave them very less freedom to customize their products with AR.

Furniture companies, being in the forefront of the ecommerce economy, realized this soon and they are transforming their ecommerce business model based upon the web based augmented reality technology. The last 2-3 years of massive web AR adoption in this industry with proven results have only strengthen this growth strategy.

To some extent, it is true that furniture company business thrive along with the success of real estate. People who are buying or renting new houses, apartments or office spaces immediately look for furniture to buy and that's when web AR plays a vital role to help them detemine their preferred products easily while virtually try them in their own place.

Here is a collection of top 20 case studies where reputed furniture companies have adopted web AR and saw significant improvement in their online business. This is a strong proof that web AR is a well established ROI strategy for ecommerce growth.


IKEA launched WebAR in 2023 to boost sales further. Year end sales reports (2022 23) indicate that online sales rose nearly 50% and account for almost 10% of IKEA’s total retail sales with the help of AR.

Amazon is rolling out a new augmented reality shopping tool, Room Decorator, that will allow you to see furniture and other home décor in your own space.

3. EQ3

A Canadian furniture retailer, has introduced WebAR, enabling customers to benefit from AR without a mobile app. Moreover, EQ3 had increased AR adoption by updating their desktop product page and creating a pop up with an QR code which showcases innovative style. This resulted in a 112% higher conversion rate. Overall, AR implementation resulted in a 429% increase in customers.

4. Houzz

Houzz is another excellent AR application in the furniture and home industry. According to the Houzz estimation, clients buy 11 times more readily if they visualize products by AR technology. In short, Houzz AR is fueling sales. Moreover, this curated approach helped millennial consumers with furniture shopping.

Home Depot has been gearing up amidst pandemic to be well positioned, especially for the spring onslaught via AR technology. They gained 1.5 billion visits on its website and 941,000 webpage views from mobile phones last year. Home Depot was more prepared than other retailers. AR technology helped it battle showrooming. In short, reports suggests that AR product visualization helped Home Depot boost the conversions by 2 3 times. Moreover, 100% growth in Q2 online sales was observed.

Over the past 18 months, Overstock has shown absolute volumes of direct traffic rose by using AR technology. In short, AR technology helped Overstock to increase its conversion rate. Adaptation of AR empowers Overstock to focus on convenience and assortment, thereby sustaining a loyal customer base with boosted sales. It decreases the product return rates and cart abandonments.

7. Umage

Umage is a Danish furniture manufacturer that creates functional Scandinavian design furniture. eCommerce being one of their main channels drove Umage to find innovative ways to allow their shoppers to imagine how each of their interior pieces fit together in shoppers' homes.

Sofacompany started back in 2012 with two designers’ dream of challenging the conservative furniture industry by creating beautiful Danish furniture design. The great adoption rate of augmented reality resulted in 19% more user activation for them.

Create and Barrel, a furniture and housewares retailer, deployed app free augmented reality features that allow smartphone consumers to visualize how a product would look in their homes and offices, in 2019. CB2 has seen great results since.

Palliser is a leading North American furniture brand that has been creating exceptional products for the entire home since 1944. What makes Palliser different from other traditional brands is its B2C2B focus. Even though the brand is not selling directly to end customers, the website is equipped with visuals, tools, and information that can help the customer make a purchasing decision.

AR is the next best tool for growing furniture companies
Trying virtual furniture at home with AR increases users' buying confidence

11. Muuto

Muuto is an international design company that works with leading contemporary, conducting both b2b and b2c business methods. With great design and seamless user experience, Muuto’s website has a user-friendly flow and a fully optimized user journey from start to finish with 3D WebAR.

Universal Furniture is a B2C forward-thinking furniture brand that offers 360 views and a 4K zoom to help customers visualize the products. Customers can use the online customization tool to configure and preview special order upholstery before ordering. Since launching in 2020, Universal has seen an average of over 68,000 unique configurations created monthly, with an all-time high of 102,000 in March, as reported by Business of Home.

Montana Furniture is a Danish family-owned furniture business providing personalized storage solutions since 1982. In 2020, Montana redesigned its website by adding a product configurator, 360 views, and a crisp zoom which help customers spin the products around and scrutinize them. Today, Montana’s website showcases more than 70,000 furniture configuration options.

14. Knoll

Knoll, home and office space manufacturer, focused both B2B and B2C, uses the top-notch, real-life brand experience online. Knoll introduced a rich website experience with high-quality product visualization, a 360-degree HD viewer, and a 4K zoom option that enables customers to virtually examine the products.

15. Neptune

Neptune is a British interior and lifestyle brand that designs and makes furniture, lighting, and accessories for the whole home. To bridge the online-offline gap, Neptune lets customers order up to six free fabric swatches and use augmented reality to see the products in their space. Consumers who click the "View in AR" button will get a QR code. After scanning the QR code with their phone cameras, customers will see the product in their room.

Founded in the 1900s, Flexsteel is a leading global furnishings network. The brand pays special attention to the website experience. Customers can configure products, take them for a 360-degree spin, and zoom in on the fabric details. On top of that, customers can use augmented reality to see the furniture in their space and see how it would look combined with the other furniture items they already have at home.

Gat Creek is handmade in America of Appalachian hardwoods who design bedroom, dining room and living room furniture. Within seven weeks of launching 3D on their website, Gat Creek experienced a 134% increase in online Average Order Value and a 35% Conversion Rate increase.

18. Lovesac

Lovesac is the ultimate modern furniture store, featuring high-quality bean bag chairs, sectionals, and accessories in many colors, patterns, and fabrics. Based in Stamford, Connecticut, The Lovesac Company is a furniture brand adopting 3D and AR. Their overall conversion has increased with a 15% increase since the adoption of 3D & web AR.

A Danish furniture brand Scanliving makes beds for children and teenagers, since 1989. They decided to use AR. Scanliving’s innovative approach helps parents choose the right model with no worries. One of the pioneer in Scandanavia who are using web AR in ecommerce.

20. Jofran

A furniture manufacturer Jofran Inc. is on the market since 1975, and unlike many other companies with a long history, they fully embrace modern CGI technologies including 3D and web based AR.

3D is better a visualization tool
3D product display can surpass 2D image display limitations


According to our Top 100 European Furniture Retailers report, only 26% of the retailers have 360-degree product configurators on their websites. The number is even lower for furniture retailers that have an augmented reality solution: only 25%. On the other hand, customers’ expectations are constantly growing. Each time customers are exposed to a better shopping experience, the expectation bar raises even higher.

For online furniture sales, visuals are make-or-break. Yet, the results from our research show that more than half of the Top 100 European furniture retailers have medium or low-quality visuals on their product pages.

Are you looking for web AR service for your furniture company. Contact us for a demo session and experience the difference in your business.


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