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  • Writer's pictureMarvin XR

Marvin XR 3D Product Configurator

Updated: May 16

Shoppers can change color and texture of online products before buy
3D Product Configurator for Ecommerce

What is 3D Product Configurator?

A 3D configurator is an application that lets online shoppers customize products in real time.

Traditional eCommerce makes use of static, 2D images to display products. A 3D configurator shows a photorealistic 3D model that can be manipulated to appear in different colors, materials, sizes, and styles.

At its core, a 3D configurator is a powerful sales tool that acts as a virtual showroom. It allows customers to virtually interact with a product and personalize it to their specifications. Through customization, 3D configurators offer peace of mind to customers who want products that match their personal aesthetics and fit within their homes or businesses.

How does a 3D Configurator work?

3D product configurators are built on 3D models or GLTF files instead of traditional photography. They provide a visual interface in which shoppers can make changes to a photorealistic representation of a product in real time.

In addition to saving money on expensive photoshoots, using a 3D configurator also means customers can customize products that have never been assembled.

Marvin 3D Product Configurator shows every potential product customization, in real time, with 3D experience. This is a complete game changer for visual Ecommerce to enhance shopping experience.
Marvin XR combines your product catalog with 3D artistry and functionality so you can show millions or even billions of potential configurations in real time.

How much customization does a 3D Product Configurator offer?

Configurators allow customers to alter 3D assets within pre-defined parameters. For example, a furniture retailer may offer a couch in a variety of colors and materials, but only in one size. Or a sportswear company may offer a print that can be placed anywhere on a shirt, while the sleeve length doesn't change.

A 3D product configurator can be set up to change any part of a 3D model, from interior shading or outer finish to base material and texture. The exact specifications are up to the seller.

Why use a 3D configurator for eCommerce?

3D configuration offers a wide range of benefits to both the consumer and retailer.

According to a recent study, 83% of online shoppers say product imagery is the most important factor influencing their purchasing decision. Allowing consumers to see their customized products increases their confidence in getting exactly what they ordered.

Online consumers will reward merchants who let them take part in personalizing products. When shoppers have a hand in creating their own product, they’re 60% more likely to buy.

Businesses see a 40% increase in conversion rates when they replace standard photography with 3D configurations.

Why Marvin XR 3D Configuration?

This gives your ecommerce shoppers ownership of the product so they’ll press “buy”. When shoppers use a 3D web configurator, they are 20% more likely to buy a product.
Giving them control of their own product options gets them involved in the configuration process and allows them to make the final product their own. It's a fun, engaging and efficient online shopping experience.
Imagine, if an ecomm furniture company is having hundreds of similar furniture items (lets say it's a designer sofa seller), one 3D configurator can showcase every possible combination of color and texture. User can save time and effort by not clicking hundreds of sofa product items on the website with different colors. Each product will possibly contain multiple images. Thus user, using a single 3D configurator, can save himself from viewing hundreds of online images to and fro to get an idea of how the ideal furniture could look like in 3D before purchasing.
Marvin XR can easily transform your business with the help of building customized 3D configurator which resonates with your brand within your budget to scale business growth.

Even SMBs can adopt 3D configurator to scale business
Even SMBs can adopt 3D configurator to scale business

How do I get started with a 3D configurator?

Getting started is easy. Simply transfer your 3D or CAD files to Marvin XR. If you don't have such files, Marvin XR can create them for you from representative photography.

Once in hand, Marvin XR imports your files into its platform as models, materials, and assets. We then use the rules from your product catalog to create parameters for how a customer can configure the product on your site.

Can a 3D configurator be added to small business eCommerce platforms?

If you're using an open-source eCommerce platform to host your online store, there's a good chance it's already set up to support 3D rendering and configuration.

Adding a 3D configurator in these shops is simple and can differentiate your products in a sea of eCommerce stores. Adding a high-quality 3D configurator boosts customer confidence, increases consumer engagement, and helps prevent expensive returns.

If you are using standard ecommerce solutions like BigCommerce, WooCommerce, Shopify or other platforms for setting up your ecommerce store, it's quite convenient and easy for you to set up a 3D configurator for your product display.

No matter what platform you use, adding a 3D configurator can upgrade your sales process.

Types of 3D configurators

3D configurators come in two broad categories: app-based and browser-based. App-based configurators require users to download extra software in order to function. Browser-based configurators work with the a web browser's existing capabilities.

Marvin XR's configurator integrates with technology already in place in web browsers, allowing it to work across operating systems and on mobile browsers on Android or iPhones without the use of an app.

Who should use 3D configurators?

Once only the province of luxury products like high-end jewelry and fancy cars, 3D configurators today are decidedly more democratic.

Nearly every kind of company, from retailers to manufacturers to service and maintenance companies have found uses for them.

Not only do they allow customers to customize existing products, they can be used to design new products.

Businesses that offer customizable products should consider investing in 3D configurations to boost sales and improve the customer experience.

Check out the Marvin XR's platform and contact us for a demo today to get started.


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